Data platforms / Experimentation
Analytics platform & continuous experimentation
- Challenge
- Automate A/B testing and advertising traffic allocation around business performance.
- My contribution
- Designed an analytics and traffic-distribution platform with continuous automated A/B testing built in. BigQuery and PostgreSQL warehouse with ETL/ELT pipelines. Used conversions, revenue and profitability to evaluate variants and optimize traffic allocation.
- Outcome
- Platform scale: approximately 1 million users per hour.
